Soft Sell

Particularly by today's standards, where nearly everything that walks is faced with 'curating' their 'personal brand', this ad for General Electric is heroically understated. No heralding new features or hawking improved performance; in the 1930s, modesty prevailed. But this appliance doesn't completely lurk in the shadows: A red-carpet-worthy spotlight shines on the monitor top, and the fridge itself towers—a bit technocratically, I'd say—over the city.