From the perspective of our tweeting times, Fred Maytag's 1957 communications strategy—sending his dealers telegrams to announce the release of a new washing machine—is both eye-opening and nostalgic STOP I can just imagine thousands of swift-footed Western Union fellows being dispatched to mom-and-pop appliance showrooms across the country, bearing the latest product spin STOP On the upside, recipients of Maytag's cables never had to contend with Error 403 notices, jittery animated GIF files or unyielding TOO LONG admonishments STOP
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.