I'm baffled. Who could seriously—or jokingly, for that matter—think this accidental-glutton angle would be a slam-dunk way to sell fridges? While 1968 was the year the Big Mac made its special-sauced debut, it was also when the miniskirt was the [ahem] height of women's fashion. Raiding the home refrigerator would seem to disregard both those cultural shifts. And the ad also plays right into the objectives of the then-nascent women's liberation movement.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.