What Were They Thinking?

I'm baffled. Who could seriously—or jokingly, for that matter—think this accidental-glutton angle would be a slam-dunk way to sell fridges? While 1968 was the year the Big Mac made its special-sauced debut, it was also when the miniskirt was the [ahem] height of women's fashion. Raiding the home refrigerator would seem to disregard both those cultural shifts. And the ad also plays right into the objectives of the then-nascent women's liberation movement.