Speaking [or writing] as a woman, I say let's not rush to judgment on the basis on an unfortunate choice of words in this 1938 ad. A closer reading of the copy reveals that Standard Plumbing Fixtures was concerned [aka, sensing a new sales opportunity] about designing appropriate restroom facilities in manufacturing plants that were experiencing an influx of female workers in the wake of increasing military conscription among men.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.