16 October 2015

Every Picture Tells a Story

As citizens of the modern world, we're inured to seamless technology; today, version 2.0, tomorrow, V3. But in 1972, seeing was believing when it came to matters scientific. Industrial X-rays were used to prove the efficacy of this Hotpoint burner coil. The photo itself is remarkable. I wish the artistry of advertising would make a comeback in our abbreviated, hashtag world.

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