The world was in tumult in the year this ad appeared, 1929. The stock market had crashed, and restive political forces were being felt around the globe. Yet for some reason Frigidaire felt the populace wanted to acquire the same refrigerators used by 'presidents and kings.' Was it a distractive ploy, or an appeal to the aspirational hopes of a generation? I can't answer that question, but I do recognize a similar situation today....
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.