07 April 2017

Cool Thinking

The world was in tumult in the year this ad appeared, 1929. The stock market had crashed, and restive political forces were being felt around the globe. Yet for some reason Frigidaire felt the populace wanted to acquire the same refrigerators used by 'presidents and kings.' Was it a distractive ploy, or an appeal to the aspirational hopes of a generation? I can't answer that question, but I do recognize a similar situation today....

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