In the 60s, as the 'women's lib' movement continued, men were often accused of being male chauvinists—but this ad puts the shoe [or the slipper sock, as the case may be] on the other foot. As modern laundry appliances don't require either muscle or an extraordinary IQ to operate, I think the claim about ease of use made here is rather unfair. So to dads and wannabe dads everywhere, an apology for such stereotyping—and best wishes on your day.