18 May 2012

Scour Power

The claim of 'new and improved', as quasi-contradictory as it may be, has sold a lot of major appliances over the years. As one of the most despised tasks in the kitchen, cleaning the stove is perennially ripe for such a textbook marketing pitch. This approach—dunking the oven's wall panels into the sink—certainly qualified as 'new' in 1964, and while the technique was arguably an improvement over this method, it left something to be desired. Unless, of course, your sink was the size of a bathtub.


  1. Looking at these old ads really gives you perspective. I wonder what people will be saying about our ads for TVs and cell phones in a few years.

    Also, every woman and MAN that I know still hates cleaning ovens!

    1. I'm glad you enjoy these weekly journeys through the past, Gina. And you're right about future perspectives; let's hope for the best!

      Thank you for reading.


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