The claim of 'new and improved', as quasi-contradictory as it may be, has sold a lot of major appliances over the years. As one of the most despised tasks in the kitchen, cleaning the stove is perennially ripe for such a textbook marketing pitch. This approach—dunking the oven's wall panels into the sink—certainly qualified as 'new' in 1964, and while the technique was arguably an improvement over this method
, it left something to be desired. Unless, of course, your sink was the size of a bathtub.