There seems to be a bit of Red Scare bombast to this 1951 propaganda—oops, I mean ad—that highlights the progressive features of Hamilton's dryer. Both the graphic design and the verbiage echo the stringent path to social utopia popular at the time of the Cold War. I am most intrigued—maybe 'worried' is a better word—by the 'Sun-E-Day' feature, which involves inundating the laundry with ultraviolet light; for some reason, images of nuclear flashes come to mind.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.