28 September 2012

Pin It, 1951-Style

There seems to be a bit of Red Scare bombast to this 1951 propaganda—oops, I mean ad—that highlights the progressive features of Hamilton's dryer. Both the graphic design and the verbiage echo the stringent path to social utopia popular at the time of the Cold War. I am most intrigued—maybe 'worried' is a better word—by the 'Sun-E-Day' feature, which involves inundating the laundry with ultraviolet light; for some reason, images of nuclear flashes come to mind.

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