Here's what I want to know: What's the big deal? It seems that in 1920s, it was barbarous behavior for a lady to be knowledgeable of the linkage between hygiene and housekeeping insofar as the bathroom was concerned. This ad so tiptoes around the subject that the words 'toilet', 'commode', or even 'water closet' are never featured; instead, we blushingly read about 'the most important and least discussed fixture'. Thank goodness Standard engaged none other than Miss Anne Richards [who?] to pen a polite, tell-all booklet on the topic. I'm sure it was mailed out in a plain brown wrapper.