On second thought, maybe it's best if this door remains closed. If fish and fruit begin to levitate once they're liberated from this Servel refrigerator...well, it'd be quite a party trick, but a messy one, too. I love the unabashed surrealism of this ad; for 1952, it's a pretty hip vision, especially considering the pedestrian nature of the merchandise on offer.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.