There's an elegance to this ad [perhaps compensating for the homeliness of the refrigerator?] that pegs it as a product of the Gatsby era. The wordplay that references GE's quality control process forms the basis for the graphics: an eye-catching array of eyeballs, all focused on the humble cooler.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.