Mindful that the origin of this extended weekend—the rights of workers to fair wages, hours, and bargaining powers—is still a contemporary cause, this ad puts the struggle in a distinctly 1969 perspective. Although the glass ceiling was still firmly in place, the glass floor used by GE to illustrate its free-wheeling refrigerator casts an ambiguous light on the status of women. I'll leave it up to you, dear readers, to decide whether it empowers or exploits the homemaker.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.