How times have not changed. Nearly 80 years after this ad was published, I'm struck by how Kelvinator tapped into what must be a universal constant: the gap between hostess and the hosted. Although the fact that the features of this fridge seemed to draw guests into the kitchen—rather than liberate the lady of the house from that room—seems a little bit self-defeating, let's let it slide. One rather poignant note: In 1934, the effects of the Great Depression were still acutely felt; the 'Thrift Tray', with its 'attractive containers for left-overs', was an important asset of this appliance.
Leslie Clagett is a seasoned yet passionate observer of the international kitchen
and bath industries, and the founder of KBCULTURE.com. An editor at publications ranging from Arts +
Architecture to Kitchens & Baths, she is also the author of The New
City Home [The Taunton Press], among other books. Leslie has a
tremendous respect for quality design and the people who labor in its
pursuit; her discerning eye has been known to get a little misty in the
presence of true beauty.