17 August 2012

The Law of Unintended Consequences

Let's see here: If I'm reading it right, this 1960 advertisement seems to imply that the thinner insulation in the walls of the refrigerator allows the cooler cavity to expand significantly. That sounds plausible, certainly. But has it grown so large that food can be stored beyond an arm's reach? How else to explain the pivoting shelves and bins, which, sad to say, are so spatially inefficient that they might just offset the new-found room. Back to the drawing board, Hotpoint.

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