28 August 2012

Talking Shop

Patrick Schiavone, vice president, Global Consumer Design of Whirlpool Corporation, recently answered a few questions for 'Talking Shop', a recurring feature at KBCULTURE.

As a designer, my greatest responsibility is...
To create desire. At the entrance to our studio in Benton Harbor, there is a plaque that expresses our mantra, 'Create Desire'. This simple ideal is instilled in every one of my team members and is something that all of our products aim to accomplish.

An industry trend that I'm watching is...
I am looking at global colors, finishes, and materials. With studios in Shanghai; New Delhi; Milan; Monterrey, Mexico; Sao Paulo; and the US, our design team is able to see what designers around the world are focusing on.

One of my creative touchstones is...
As a designer, I use all our different disciplines to execute our vision, including craftsmanship, design benchmarking, usability, and sensory fulfillment [sound, lighting, feel].

My secret design ambition is...
The ultimate design dream for me would be to design my own home.

The best part of my job is...
When my designers take me further than I imagined we could go. Working with a global design team means that my designers are able to see things from different perspectives and build off of each other, creating a finished product that not only meets the original concept, but far exceeds our initial vision.

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