06 December 2013

Get the Look?

Forever is a long time, Revco.

There's no disputing the claim that the look of this kitchen is as new now as it was in 1959. But what must be questioned is if this design is more novelty than quality. The two-tone cabinets were certainly ahead of the game, but I'm not sure if the same can be said for the refrigerators. Maybe if their proportions weren't so morgue-ish....

As long as we're on the subject of mortality—I can't let the oxymoron 'forever new' go unacknowledged. Let's have a round of applause for the intrepid copywriter who coupled permanence and change.

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