Valentin Tijeras, Director of Product Development for Cosentino, recently answered a few questions for 'Talking Shop', a recurring feature at KBCULTURE.
As a designer, my greatest responsibility is... Finding the balance between designing appealing products for our customers in a manner that is profitable yet environmentally responsible and sustainable.
One of Cosentino's creative strengths is... The ability to walk in our customers' shoes.
A current project I'm focusing on is... I'm always exploring new and innovative ways of using our materials.
An industry trend that I'm watching is... Customers are smarter. They are more educated and demand more of us.
The best part of my job is... It's endless fun. I love what I do.