27 July 2012

Head Over Heels

The athletic analogy adopted by the folks at Launderall earns it a spot at the top of the podium for this week's Flashback Friday post. I'd say the difficulty factor of the washer's routine—'the revolving clothes cylinder changes direction four times each minute'—is better suited for machine, not man.

As is often the case, there is an echo of history in this Flashback item. The city of London last hosted the Olympics in 1948 [the year this ad appeared]; coming on the heels of WW2, when rationing was still ongoing, the event was dubbed the 'Austerity Games'. Talk about going around in circles....

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