07 January 2011
A Simpler Time
How appropriate that the beneficiary of the Eden washer is hanging her laundry to dry in such an unspoiled garden setting. [Hope that's not an apple tree in the background.] In this 1923 ad, juxtaposing the hand-crafted woodcut illustration with the mechanical marvel is a 'supreme achievement' in and of itself, a not-so-subtle suggestion that technology is a savior of sorts, capable of restoring a domestic paradise lost.