07 January 2011

A Simpler Time

How appropriate that the beneficiary of the Eden washer is hanging her laundry to dry in such an unspoiled garden setting. [Hope that's not an apple tree in the background.] In this 1923 ad, juxtaposing the hand-crafted woodcut illustration with the mechanical marvel is a 'supreme achievement' in and of itself, a not-so-subtle suggestion that technology is a savior of sorts, capable of restoring a domestic paradise lost.

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